The extended marketing mix for services includes: People, Processes and _________

Related MCQs

• A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..
• Services are typically produced and consumed simultaneously. This is an example of the ________characteristic of services.
• Services marketing become difficult because of
• Services can not be stored. This describes the ___________characteristic of services. a.
• _____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event.
• If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
• Marketing problems caused by inseparability include all of the following except for
• Solutions used to minimize the marketing problems attributed to heterogeneity include
• The demand strategy in which service providers utilize their downtime by marketing to different segments with different demand patterns is associated with which of the following?
• Focusing the firms marketing efforts toward the existing customer base is called