McqMate
| Q. |
Which of the following statements is not true? |
| A. | Service purchases are perceived as riskier than goods purchases |
| B. | The participation of the consumer in the service process increases the amount of perceived risk. |
| C. | The variability in services increases the perceived risk associated with the Purchase |
| D. | Consumers of services have less pre-purchase information versus goods |
| Answer» B. The participation of the consumer in the service process increases the amount of perceived risk. | |
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