Segmentation is the process of:

Related MCQs

• The essential criteria for effective segmentation is
• Which of the following is not an element of demographic segmentation
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.
• ‐‐‐‐‐‐ is referred to as segmentation.
• ‐‐‐‐‐‐‐‐‐‐‐‐ is the next stage of market segmentation.
• Demographic segmentation refers to .
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.
• ‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation.
• In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on the basis of life style or personality and values.
• Which of the following is not part of demographic segmentation?