‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.

Related MCQs

• When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
•   pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
• Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.
• The strategy of introducing new product in existing market is classified as
• The firm uses any existing brand to introduce in market as a new product brand is classified as
• The firm uses any existing brand to introduce in market a new product, the brand is classified as:
• Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called