The total length of each product line is divided by number of product lines which is carried by the company to calculate

Related MCQs

• The concept of product mix which refers to wide range of product lines carried by the company is classified as
• The number of product lines a company carries is called
• The ________ of a product mix refers to how many variants are offered of each product in the line.
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• Using the names of company’s powerful brands for line extentions is…..
• The Branding strategy which uses a different brand name for each product is known as
• Trading down is a method of product line modification by.
• ……….influence product line decisions.