The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of

Related MCQs

• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• ……………………pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• Introducing a product at low price and increasing the price once the brand succeeds is known as …………. Pricing.
•   pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
• Pricing strategies are more specific and short term than ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Pricing cues such as sale signs and prices that end in 9 become more influential when ________.
• In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.