Which type of product might require a more direct marketing channel to avoid delays and too much handling?

Related MCQs

• With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.
• The three major types of non store retailing are direct selling, direct marketing and------
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• Direct marketing is found more suitable to which of the following products?
• Direct marketing is found more suitable to which of the following products.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.