There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?

Related MCQs

• Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
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• Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
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• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
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