Increasing the features and quality you offer is a decision made by which marketing mix?

Related MCQs

• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
• Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
• Identifying and providing different marketing mix for each of the segments is known as……….
• Identifying and providing different marketing mix for each of the segments is known as……….