Two major factors are changing the face of today’s communications. One of these factors is the fact that:

Related MCQs

• Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?
• When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………
• An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.
• ………………is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications.
• Another name for a company’s marketing communications mix is:
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• ________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
• These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
• ----------is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
• An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.