Another name for a company’s marketing communications mix is:

Related MCQs

• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• The concept of marketing mix was developed by
• Identifying and providing different marketing mix for each of the segments is known as……….
• The only revenue producing element in the marketing mix is.
• Which of the following is not an element of service marketing mix?