________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.

Related MCQs

• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of creating an image for a product in the minds of targeted customers.
• A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .
• The three major types of non store retailing are direct selling, direct marketing and------
• An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.
• ………………is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications.
• Another name for a company’s marketing communications mix is:
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?
• Two major factors are changing the face of today’s communications. One of these factors is the fact that:
• All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________