Which of the following is NOT considered to be an objective associated with the use of sales promotions?

Related MCQs

• Sales promotions are thought to make consumer purchase decisions:
• If there is low involvement and the product/market is established then sales promotions should be used for:
• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
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• In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.