__________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.

Related MCQs

• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the
• Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT
• The cost, potential sale, profit of the offering is calculated at different price levels in ______________ stage of “Product Development Process”.
• Which of the following is NOT considered to be an objective associated with the use of sales promotions?
• Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.
• When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as