If there is low involvement and the product/market is established then sales promotions should be used for:

Related MCQs

• Which of the following is NOT considered to be an objective associated with the use of sales promotions?
• Sales promotions are thought to make consumer purchase decisions:
• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
• Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• ……………………pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
• Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of…………….