“Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by

Related MCQs

• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
• ------------ is not a sales force promotion scheme.
• Which of the following is not a sales promotion tool
• Which one of the following is not a sales promotion tool:
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
• Promotion strategy in which producers promotes goods to final customers by using sales force is classified as
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Of the following reasons, which is not a reason to use sales promotion?