In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the

Related MCQs

• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
• The customers in growth stage of life cycle of products are classified as:
• Which of the following is not a type of decision usually made during the product development stage?
• __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.
• According to whom “ a product lifecycle is very much similar to human life cycle.”
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• The concept of product mix which refers to wide range of product lines carried by the company is classified as
• The total length of each product line is divided by number of product lines which is carried by the company to calculate
• The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as