All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________

Related MCQs

• All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the practice of charging a low price right down from the beginning to stimulate the growth of the market.
• ‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?