In terms of media/government relationships in the world today, the media in most countries are

Related MCQs

• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• Media--------- is a primary goal of advertising media planning and media buying.
• In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.
• Media planning has a much greater role today in the advertising industry than it did 15 years ago.
• Media Buying refers to buying ______________ in the selected media.
• Media ______________ is a primary goal of advertising media planning and buying.