The estimated number of people an advertisement reaches is called

Related MCQs

• Frequency of ______________describes the number of times that your advertisement appears in the media.
• Frequency of describes the number of times that your advertisement appears in the media.
• The cost of an advertisement or a schedule of ads is often based on ______________.
• ____ means tools used for advertisement .
• ______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
•               is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used.
• We know that media is reaching more people but there are smaller audience in each channel because there are so many___________.
• We know that media is reaching more people but there are smaller audience in each channel because there are so many___________.
•             number of unduplicated individuals or households reached by an advertising medium over a particular period.