A person (or group) who has control over what information is disseminated to the audience is known as:

Related MCQs

• Sender of a media text has an access to feedback of the audience.
•             Research will tell you about your target audience's local media habits .
•                    indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
•                      is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market.
• Deciding ideal media mix is linked to locating audience.
• Broad media class is a for carrying the advertisers message to the target audience.
• ______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• ______________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.