Goods that are typically bought by a consumer based on a comparison of suitability, quality, price & style are called___________ goods.

Related MCQs

• A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
• A situation where by market is expanded by developing new products to satisfy new consumer needs is called
• Efficient marketing style requires
• ‘Push’ marketing style requires
• The Traditional Marketing style involves:
• The Traditional Marketing style involves
• Consumer Day is celebrated on____________
• A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers.
• With___________ pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency.
• Which of the following pricing methods is NOT based on competitors pricing?