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Q. |
A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called: |
A. | Brand goodwill method |
B. | Price premium method |
C. | Marketing Integrated method |
D. | Both land 2 |
E. | Neither 1 nor 2 |
Answer» B. Price premium method |
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