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200+ Sales and Distribution Management Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Uncategorized topics .

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1.

“Benchmark” means____________

A. Benches for customers to sit
B. Set standards
C. Benches for salesmen to sit
D. Products displayed on a bench
E. All of the above
Answer» B. Set standards
discuss
2.

A call centre is____________

A. A meeting place for DSAs
B. A training centre for DSAs
C. A meeting place for customers
D. Data centre
E. A back office set up where customer queries are answered
Answer» E. A back office set up where customer queries are answered
discuss
3.

The sequence of a sales process is____________

A. Lead generation, call, presentation & sale
B. Sale, presentation, Lead generation & call
C. Presentation, Lead generation, Sale & Call
D. Lead generation, Call, Sale & Presentation
E. There is no sequence required
Answer» A. Lead generation, call, presentation & sale
discuss
4.

‘Value -added services’ means_____________

A. Additional services
B. Better value at a premium
C. Costlier services
D. Better value at a discount
E. At services
Answer» A. Additional services
discuss
5.

To ‘Close a Call’ means____________

A. To clinch the sale
B. To end the conversation
C. To put the phone down
D. To close the doors
E. To close the business
Answer» A. To clinch the sale
discuss
6.

‘Customization’ means__________

A. Tailor-made products for each customer
B. Customers selling goods
C. Tailor-made products for each staff
D. A selling process
E. None of these
Answer» A. Tailor-made products for each customer
discuss
7.

A ‘Call’ in marketing language means__________

A. Calling on a salesperson
B. Calling on a customer
C. Making a phone-call
D. Telemarketing
E. None of these
Answer» E. None of these
discuss
8.

A marketing survey is required for____________

A. Deciding marketing strategies
B. Deciding product strategies
C. Deciding pricing strategies
D. All of these
E. None of these
Answer» D. All of these
discuss
9.

The target group for Education loans is________

A. Meritorious students seeking higher education
B. All colleges
C. All parents
D. Research scholars
E. All of these
Answer» A. Meritorious students seeking higher education
discuss
10.

Cross-selling means___________

A. Selling with a cross face
B. Cross country marketing
C. Selling to friends
D. Selling other products to existing customers
E. Selling to employees
Answer» D. Selling other products to existing customers
discuss
11.

Marketing segmentation is useful for__________

A. Preferential marketing
B. Targeting existing clients
C. Identifying prospects
D. Knowing customers’ tastes
E. All of these
Answer» E. All of these
discuss
12.

The target Group for savings deposit Accounts is

A. Newborn babies
B. Students
C. Parents
D. Businessman
E. All of these
Answer» B. Students
discuss
13.

Market Segmentation can be resorted to by means of

A. Segmenting by age
B. Segmenting by income
C. Segmenting by geographically
D. All of these
E. None of these
Answer» D. All of these
discuss
14.

The target group for a Car loan is_____________

A. All auto drivers
B. All auto dealers
C. All car owners
D. Any individual needing a car
E. All of these
Answer» D. Any individual needing a car
discuss
15.

Market information means_____________

A. Knowledge of industries
B. Knowledge of households
C. Knowledge of peers
D. Knowledge of customer’s tastes
E. All of these
Answer» D. Knowledge of customer’s tastes
discuss
16.

Bancassurance means____________

A. Banks promising to give loans
B. Bank promising to pay interest
C. Banks selling insurance products
D. Assurance to repay loans
E. None of these
Answer» C. Banks selling insurance products
discuss
17.

The target group for agricultural loan is________

A. Any farmer
B. Farm labourers
C. Any individual dealing in agricultural or related activity
D. Farmers’ societies
E. All of these
Answer» C. Any individual dealing in agricultural or related activity
discuss
18.

The target group for credit card is_____________

A. Existing cardholders
B. All graduates
C. All minors
D. Individuals with taxable income
E. All of these
Answer» D. Individuals with taxable income
discuss
19.

Market segmentation means_____________

A. Segmenting the salesmen
B. Segmenting the employees
C. Segmentation the customers as per their needs
D. Segmenting the products
E. All of these
Answer» C. Segmentation the customers as per their needs
discuss
20.

A ‘Target Group’ means___________

A. A group of sellers
B. A group of buyers
C. A group of products
D. A group of person to whom sales should be focused
E. All of these
Answer» D. A group of person to whom sales should be focused
discuss
21.

Marketing is the art of___________

A. Buying more
B. Paying more
C. Selling more
D. Talking more
E. Only land 2
Answer» C. Selling more
discuss
22.

Marketing of services is resorted in____________

A. Manufacturing concerns
B. Insurance business
C. Hostels
D. Only land 2
E. Only 2 and 3
Answer» E. Only 2 and 3
discuss
23.

Marketing is a__________

A. One day effort
B. Team effort
C. One man effort
D. All the above
E. None of the above
Answer» B. Team effort
discuss
24.

Service marketing is the same as___________

A. Transaction marketing
B. Relationship marketing
C. Internal marketing
D. Outdoor marketing
E. All the above
Answer» B. Relationship marketing
discuss
25.

Good marketing requires one of the following

A. Proper planning
B. Good team work
C. Good communication skills
D. Knowledge of products
E. All of these
Answer» B. Good team work
discuss
26.

Marketing in banks is a necessity today, due to

A. Liberalisation
B. Nationalisation
C. Fashion
D. Urbanisation
E. Marketing in banks is not necessary, as banking in India is more than 200 years old
Answer» A. Liberalisation
discuss
27.

Marketing is influenced by__________

A. Product demand
B. Public taste
C. Buyer behaviour
D. Brand image
E. All of the above
Answer» E. All of the above
discuss
28.

Market share means__________

A. Share of business among peers
B. Share market
C. Share prices
D. IPOs
E. Scope for marketing
Answer» A. Share of business among peers
discuss
29.

Marketing helps in__________

A. Boosting production
B. Getting new clients
C. Interacting with strangers
D. All of these
E. None of these
Answer» D. All of these
discuss
30.

A DSA helps in________

A. Boosting direct sales
B. Boosting sales through the net
C. Strengthening indirect marketing
D. Strengthening telemarketing
E. All of the above
Answer» A. Boosting direct sales
discuss
31.

A DSA (Direct Selling Agent) is one___________

A. Who sells through the internet
B. Who works on the bank counters
C. Who works in bank office setup
D. Who sells direct to the client
E. None of the above
Answer» D. Who sells direct to the client
discuss
32.

Selling is_________

A. Different from marketing
B. A sub-function of marketing
C. Same as marketing
D. More than marketing
E. None of these
Answer» E. None of these
discuss
33.

A ‘Lead’ in marketing jargon, means__________

A. A likely consumer
B. A metal
C. A leash
D. A team leader
E. None of these
Answer» A. A likely consumer
discuss
34.

Good selling skills involve____________

A. Patience
B. Presence
C. Empathy
D. Knowledge
E. All of these
Answer» E. All of these
discuss
35.

EMI stands for:

A. Earnest Monthly Instalment
B. Equated Money Instalment
C. Equated Monthly Instalment
D. Equated Major Instalment
E. Essential Monthly Instalment
Answer» C. Equated Monthly Instalment
discuss
36.

A true marketing mindset requires___________

A. Control mindset
B. Command mindset
C. Passive mindset
D. Active mindset
E. Inert mindset
Answer» D. Active mindset
discuss
37.

Innovation means_________

A. Inspiration
B. Enthusiasm
C. Compensation
D. Creativity
E. All of these
Answer» D. Creativity
discuss
38.

Internal marketing means__________

A. Marketing to self
B. Marketing to family members
C. Marketing to the staff members
D. Marketing inside India
E. Marketing outside India
Answer» C. Marketing to the staff members
discuss
39.

Modern styles of marketing are____________

A. Telemarketing
B. Web marketing
C. Advertisement on the net
D. E-mails
E. All of these
Answer» E. All of these
discuss
40.

A good and effective DSA should_____________

A. Copy the competitor company
B. Criticize the competitor company
C. Join the competitor company
D. Be passive
E. Be more effective than the competitor company
Answer» E. Be more effective than the competitor company
discuss
41.

Prior to the Industrial Revolution, selling was no problem and no sales team is required because

A. Marketing was not a subject then
B. People was not a subject then
C. People don’t want to sell anything
D. Small-scale enterprises dominated the economic scene
E. None of these
Answer» D. Small-scale enterprises dominated the economic scene
discuss
42.

A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as-

A. Mass Distribution
B. Exclusive agency distribution
C. Selective distribution
D. Price Distribution
E. None of these
Answer» B. Exclusive agency distribution
discuss
43.

The long term objective of marketing is_________

A. Customer Satisfaction
B. Profit Maximisation
C. Cost cutting
D. Profit Maximisation with customer
E. None of these
Answer» D. Profit Maximisation with customer
discuss
44.

Which among the following is statistical indicator for equality in income distribution?

A. Gini Coefficient
B. Price Indices
C. GNP
D. GDP
E. None of these
Answer» A. Gini Coefficient
discuss
45.

Short term planning focuses on

A. Functional Plans
B. Long term objectives
C. Specific Goals
D. Both (1) and (3)
E. None of these
Answer» D. Both (1) and (3)
discuss
46.

In marketing terms, Attitude can best be defined as a

A. Rude behaviour of salesperson
B. Rude behaviour of Consumer
C. Mental state of consumer
D. Ego of the marketing executive
E. None of these
Answer» C. Mental state of consumer
discuss
47.

The nominal scale used for marketing research, refers to

A. Population characteristics based on age or sex or ownership of a specific consumer durable
B. Ordering of scale
C. Both 1 and 2
D. Neither 1 nor 2
E. None of these
Answer» A. Population characteristics based on age or sex or ownership of a specific consumer durable
discuss
48.

Reference group influences vis-a-vis consumption decision, is a function of the

A. Product category
B. Group characteristics
C. Group communication process
D. All of the above
E. None of these
Answer» D. All of the above
discuss
49.

Just in time (JIT) technique is getting wider acceptance world over, the technique was first introduced in

A. India
B. Indonesia
C. Japan
D. America
E. None of These
Answer» C. Japan
discuss
50.

Gate Keepers___________

A. Use the products
B. Reports on product performance
C. Control the flow of information into buying centre
D. Issue challan for discharge of products
E. None of these
Answer» D. Issue challan for discharge of products
discuss

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