A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets:

Related MCQs

• If a company were to make a product such as a suit of clothes and sold that product to a retailer, the company would have sold to the _______ market.
• For customer oriented company, customer satisfaction is:
• Which of the following product is being sold under the brand name ZODIAC?
• Reference group influences vis-a-vis consumption decision, is a function of the
• A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
• A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers.
• Digital marketing is similar to
• Customer Relation can be ensured by:
• Customer retention means:
• Which of the following is target customer?