Word-of-Mouth communication networks are particularly important for service firms because

Related MCQs

• .………………..is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitate performance or communication of the service.
• The technique that allows consumers to either buy Service A and Service B together on purchase one service separately is called
• “…….is the culture where an appreciation for good service exists and where giving good service to internal as well as ultimate, external customers is considered a natural way of life and one of the most important norms by everyone.”
• The primary objective of a firms communication mix during the pre-consumption choice stage is to
• Service firms can increase quality control by
• Service firms often find themselves in a three-cornered fight between
• Which of the following is not a component of service firms physical evidence?
• The primary role of a service firm for the customer in the communication mix is to ……
• Which of the following communication objectives becomes the most important during the post-consumption evaluation stage
• People have to physically present themselves so that they become immersed within the service process. This type of service process is referred to as