A _____ is a detailed version of the idea stated in meaningful consumer terms.

Related MCQs

• A detailed version of a new idea stated in meaningful customer terms is called a ________.
• In order to install an idea management system, whereby all ideas are directed to a central point, a company can do any or all of the following:
• The first idea reducing stage is _____ , which helps spot good ideas and drop poor ones as soon as possible.
• An attractive idea must be developed into a _____.
• All of the following are accurate descriptions of activities performed in the idea screening stage of new product development, except which one?
• ____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.
• An attractive idea must be developed into a ________.
• GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt.
• _____ entails testing new-product concepts with a target group of consumers to find out if the concepts have strong consumer appeal.