A detailed version of a new idea stated in meaningful customer terms is called a ________.

Related MCQs

• A _____ is a detailed version of the idea stated in meaningful consumer terms.
• The link between the customer loyalty and customer satisfaction is _____
• GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt.
• All of the following are accurate descriptions of activities performed in the idea screening stage of new product development, except which one?
• ____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
• During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
• In order to install an idea management system, whereby all ideas are directed to a central point, a company can do any or all of the following:
• The first idea reducing stage is _____ , which helps spot good ideas and drop poor ones as soon as possible.
• An attractive idea must be developed into a _____.