The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.
• The products which have attained the maturity stage in urban market are in __________ stage in rural market
• The biggest challenge in reaching rural markets is
• Consider the following statements regarding retailers: i. Retailers provide credit to the consumers ii. Retailers understands needs and buying habits of consumers iii. Retailers buy large carload lots and break the bulk into smaller units iv. Retailers make the products available to the ultimate consumers Which statement is incorrect?
• The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?
• Which of the following is not a key function that intermediaries play in reaching the consumers?
• An outlet that can be used to market products to the rural consumers include
• Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,
• The unpredictable income makes the rural consumer highly conservative and