The major segmentation variables for rural markets refers to which of the following?

Related MCQs

• Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailers Which statement is incorrect?
• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Consider the following statements regarding rural markets: i. Dispersed population and trade ii. Inadequate power supply iii. High visibility of product on rural shelves iv. Poor communication of offers and schemes Which statement is incorrect?
• Segmentation by benefits sought is a type of product-related segmentation:
• The major factor differentiating the rural and urban markets is:
• Which of the following is part of the demographic segmentation for consumer markets?
• Which of the following is not an example of a behavioural variable in rural market segmentation?
• Segmentation of a market requires the markets to be:
• Which basis is used for geographic segmentation of rural areas?
• Demographic segmentation in rural marketing is done on the basis of