While the urban economy thrives mainly on secondary and tertiary activities, the rural economy is driven mainly by primary activities, such as:

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,
• The major factor differentiating the rural and urban markets is:
• The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.
• Marketing to urban and rural markets may differ in all of the following ways except which?
• The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:
• The products which have attained the maturity stage in urban market are in __________ stage in rural market
• For fast moving consumer goods, rural consumption accounts for __________ share than urban.
• In many products, rural consumption now accounts for a larger share then urban, especially for:
• The urban marketing strategy that does not work in rural markets is