Instead of high-priced value-added products, the rural consumers prefer

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Consider the following statements regarding retailers: i. Retailers provide credit to the consumers ii. Retailers understands needs and buying habits of consumers iii. Retailers buy large carload lots and break the bulk into smaller units iv. Retailers make the products available to the ultimate consumers Which statement is incorrect?
• Consider the following statements about the characteristics of agricultural products: i. Products are perishable in nature ii. Products are seasonal iii. Small size land holdings iv. Regular supply of agricultural products Which statement is incorrect?
• The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.
• Rural consumers tend to favour no-frills functional products over
• To increase awareness of products and services among rural consumers, there needs to be an increase in
• An outlet that can be used to market products to the rural consumers include
• For the rural market, the _______________ of the product should be enhanced instead of appearance.
• Rural consumers may respond better to promotion that is
• Which product feature can be used to attract rural consumers?