An outlet that can be used to market products to the rural consumers include

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Consider the following statements regarding retailers: i. Retailers provide credit to the consumers ii. Retailers understands needs and buying habits of consumers iii. Retailers buy large carload lots and break the bulk into smaller units iv. Retailers make the products available to the ultimate consumers Which statement is incorrect?
• The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.
• Consider the following statements about the characteristics of agricultural products: i. Products are perishable in nature ii. Products are seasonal iii. Small size land holdings iv. Regular supply of agricultural products Which statement is incorrect?
• The products which have attained the maturity stage in urban market are in __________ stage in rural market
• Rural consumers tend to favour no-frills functional products over
• To increase awareness of products and services among rural consumers, there needs to be an increase in
• Instead of high-priced value-added products, the rural consumers prefer
• An important promotional strategy when marketing to rural consumers include:
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.