McqMate
Chapters
| 1. |
Joint distribution by non-competing companies to rural areas is practices to: |
| A. | save time in reaching the villages |
| B. | share cost of distribution |
| C. | establish direct contact with customers |
| D. | none of the above |
| Answer» B. share cost of distribution | |
| 2. |
Which of the following is not included under Bharat Nirman? |
| A. | Irrigation |
| B. | Rural roads |
| C. | Rural telecommunication |
| D. | Education |
| Answer» D. Education | |
| 3. |
Rural markets remain untapped because of three Ds – Distance, Diversity and ___________________. |
| A. | Density |
| B. | Dispersion |
| C. | Dissemination |
| D. | None of the above |
| Answer» B. Dispersion | |
| 4. |
Self Help Groups bank linkage programme was first launched by |
| A. | SBI |
| B. | RBI |
| C. | NABARD |
| D. | IDBI |
| Answer» C. NABARD | |
| 5. |
Emerging trend in rural marketing include |
| A. | Internet marketing |
| B. | Retailing |
| C. | Wholesaling |
| D. | None of the above |
| Answer» A. Internet marketing | |
| 6. |
Haats and melas form an integral part of the rural consumer's ...................... patterns. |
| A. | working |
| B. | shopping |
| C. | daily |
| D. | none of the above |
| Answer» B. shopping | |
| 7. |
______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc |
| A. | Melas |
| B. | Haats |
| C. | Dashavtars |
| D. | none of the above |
| Answer» A. Melas | |
| 8. |
The manufacturer has to ensure price compliance in rural markets either |
| A. | through promotional campaigns |
| B. | by ensuring the availability of products |
| C. | by timely distribution |
| D. | all of the above |
| Answer» D. all of the above | |
| 9. |
Making small unit packages of products is only one of the options for the rural market and it should be |
| A. | generalised across all product categories |
| B. | generalised across product categories with caution |
| C. | generalised only for fast moving consumer goods |
| D. | none of the above |
| Answer» B. generalised across product categories with caution | |
| 10. |
For the rural market, the _______________ of the product should be enhanced instead of appearance. |
| A. | description |
| B. | promotion |
| C. | functional utility |
| D. | none of the above |
| Answer» C. functional utility | |
| 11. |
Instead of high-priced value-added products, the rural consumers prefer |
| A. | functional products |
| B. | low cost products |
| C. | small unit packaging |
| D. | all of the above |
| Answer» D. all of the above | |
| 12. |
Rural markets imply complex logistical challenges that show up as |
| A. | opportunity for retailing |
| B. | good prospect for wholesalers |
| C. | high distribution costs |
| D. | none of the above |
| Answer» C. high distribution costs | |
| 13. |
An outlet that can be used to market products to the rural consumers include |
| A. | Agricultural Input Dealers |
| B. | Cooperative Societies |
| C. | Public Distribution System |
| D. | All of the above |
| Answer» D. All of the above | |
| 14. |
An important promotional strategy when marketing to rural consumers include: |
| A. | Thinking in local idiom |
| B. | Apply same standards as urban markets |
| C. | Apply global promotional strategies |
| D. | None of the above |
| Answer» A. Thinking in local idiom | |
| 15. |
One of the main objective of the Make in India scheme is: |
| A. | Enhance skill development |
| B. | Provide broadband highways |
| C. | Provide housing facilities |
| D. | None of the above |
| Answer» A. Enhance skill development | |
| 16. |
One of the main objective of the Digital India programme is |
| A. | Foster Innovation |
| B. | Universal access to mobile connectivity |
| C. | Provide access to public health services |
| D. | None of the above |
| Answer» B. Universal access to mobile connectivity | |
| 17. |
One of the main objective of Bharat Nirman is |
| A. | Provide housing facilities to the rural areas |
| B. | Improving the nutritional status of children |
| C. | e-governance |
| D. | None of the above |
| Answer» A. Provide housing facilities to the rural areas | |
| 18. |
One of the main objective of Start Up India is |
| A. | Provide financial support to the farmers |
| B. | Enhance livelihood security in rural areas |
| C. | Build a strong ecosystem for promoting innovation |
| D. | None of the above |
| Answer» C. Build a strong ecosystem for promoting innovation | |
| 19. |
One of the main objective ofthe National Rural Health Mission is |
| A. | Provide nutritional support to children |
| B. | Decrease the infant mortality rate |
| C. | To make healthy relationships with worldwide nations |
| D. | None of the above |
| Answer» B. Decrease the infant mortality rate | |
| 20. |
The objective of National Food Security Mission is: |
| A. | Increase production through area expansion and productivity |
| B. | Improve the nutritional status of school-age children nationwide |
| C. | Prevent and control communicable and non-communicable diseases |
| D. | None of the above |
| Answer» A. Increase production through area expansion and productivity | |
| 21. |
The objective of Sarva Shiksha Abhiyan is |
| A. | Encourage poor children, belonging to disadvantaged sections, to attend school |
| B. | Provide quality elementary education with community involvement |
| C. | Provide nutritional support to children |
| D. | None of the above |
| Answer» B. Provide quality elementary education with community involvement | |
| 22. |
One of the main objective of the National Crop Insurance Scheme is |
| A. | Enhance the farm-level economy |
| B. | Provide financial support to the farmers in the event of natural calamities |
| C. | Development of irrigation facilities |
| D. | None of the above |
| Answer» B. Provide financial support to the farmers in the event of natural calamities | |
| 23. |
One of the main objective of the MGNREGA is |
| A. | Enhance livelihood security in rural areas |
| B. | Population stabilization, gender & demographic balance |
| C. | Bridge gender and social disparities in elementary education |
| D. | None of the above |
| Answer» A. Enhance livelihood security in rural areas | |
| 24. |
How many days of guaranteed employment will be given in a financial year under MGNREGA? |
| A. | No limit |
| B. | 200 days |
| C. | 365 days |
| D. | 100 days |
| Answer» D. 100 days | |
| 25. |
PradhanMantri Jan DhanYojana aims to provide: |
| A. | universal access to banking facilities |
| B. | housing facilities to the rural areas of India |
| C. | minimum of 100 days employment to rural workers |
| D. | None of the above |
| Answer» A. universal access to banking facilities | |
| 26. |
A programme of the government which aims to transform rural poor youth into an economically independent and globally relevant workforce is: |
| A. | Scheme of Fund for Regeneration of Traditional Industries (SFURTI) |
| B. | A Scheme for Promoting Innovation, Industry and Entrepreneurship (ASPIRE) |
| C. | DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY) |
| D. | Coir UdyamiYojana |
| Answer» C. DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY) | |
| 27. |
A women oriented self-employment programme of the government include: |
| A. | Mahila Coir Yojana |
| B. | Coir UdyamiYojana |
| C. | PradhanMantriFasalBimaYojana |
| D. | None of the above |
| Answer» A. Mahila Coir Yojana | |
| 28. |
A scheme that aims to provide connectivity by way of an all-weather road to the eligible unconnected habitations in the rural areas is: |
| A. | PMEGP |
| B. | PMGSY |
| C. | ASPIRE |
| D. | MGNREGA |
| Answer» B. PMGSY | |
| 29. |
What is the Primary Objective of PMGSY? |
| A. | To connect with unconnected habitations |
| B. | To connect Villages with Towns |
| C. | To connect Village roads with State highways |
| D. | To connect district roads with National highways |
| Answer» A. To connect with unconnected habitations | |
| 30. |
A programme that aims to promote innovation to further strengthen the competitiveness of MSME sector is: |
| A. | SFURTI |
| B. | ASPIRE |
| C. | PMEGP |
| D. | None of the above |
| Answer» B. ASPIRE | |
| 31. |
A scheme that aims to organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability: |
| A. | SFURTI |
| B. | ASPIRE |
| C. | PMEGP |
| D. | DDUGKY |
| Answer» A. SFURTI | |
| 32. |
An online trading platform for agricultural commodities in India: |
| A. | eNAM |
| B. | GPay |
| C. | BHIM |
| D. | PayPal |
| Answer» A. eNAM | |
| 33. |
The Market Promotion & Development Scheme(MPDA) was launched under |
| A. | KVIC |
| B. | Coir Board |
| C. | National Small Industries Corporation Limited (NSIC) |
| D. | National Institute for micro, Small and Medium Enterprises (NIMSME) |
| Answer» A. KVIC | |
| 34. |
A scheme that encourage farmers to adopt innovative and modern agricultural practices: |
| A. | PradhanMantriFasalBimaYojana |
| B. | PradhanMantri Gram SadakYojana |
| C. | PradhanMantriFasalBimaYojana |
| D. | PradhanMantriKrishiSinchayeeYojana |
| Answer» A. PradhanMantriFasalBimaYojana | |
| 35. |
A scheme formulated with the vision of extending the coverage of irrigation and improving water use efficiency: |
| A. | PradhanMantriFasalBimaYojana |
| B. | PradhanMantri Gram SadakYojana |
| C. | PradhanMantriFasalBimaYojana |
| D. | PradhanMantriKrishiSinchayeeYojana |
| Answer» D. PradhanMantriKrishiSinchayeeYojana | |
| 36. |
Which one of the following is not an objective of the PradhanMantri KrishiSinchayee Yojana (PMKSY) ? |
| A. | To achieve convergence of investment in irrigation at the field level. |
| B. | To expand cultivable area under irrigation |
| C. | To improve on-farm water use efficiency to reduce wastage of water. |
| D. | To protect farmers against crop failure due to natural calamities. |
| Answer» D. To protect farmers against crop failure due to natural calamities. | |
| 37. |
When was Self Help Group introduced in India? |
| A. | 1996 |
| B. | 2000 |
| C. | 1980 |
| D. | 1992 |
| Answer» D. 1992 | |
| 38. |
Which of the following are the roles of Self Help Groups? |
| A. | Income generation for poor |
| B. | Access to banks for poor,financial inclusion |
| C. | Social Upliftment of marginal sections |
| D. | All of the above |
| Answer» D. All of the above | |
| 39. |
Self Help Group involves |
| A. | Group of 5 to 20 people |
| B. | Regular saving habits |
| C. | Inter-lending within the group members |
| D. | All of above |
| Answer» D. All of above | |
| 40. |
Financial literacy is an integral part of which Mission? |
| A. | PradhanMantri Jan DhanYojana |
| B. | National Rural Health Mission |
| C. | Sarva Shiksha Abhiyan |
| D. | Swachh Bharat Abhiyan |
| Answer» A. PradhanMantri Jan DhanYojana | |
Done Reading?