To increase awareness of products and services among rural consumers, there needs to be an increase in

Related MCQs

• Consider the following statements regarding retailers: i. Retailers provide credit to the consumers ii. Retailers understands needs and buying habits of consumers iii. Retailers buy large carload lots and break the bulk into smaller units iv. Retailers make the products available to the ultimate consumers Which statement is incorrect?
• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Consider the following statements about the characteristics of agricultural products: i. Products are perishable in nature ii. Products are seasonal iii. Small size land holdings iv. Regular supply of agricultural products Which statement is incorrect?
• The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.
• Rural consumers tend to favour no-frills functional products over
• Instead of high-priced value-added products, the rural consumers prefer
• An outlet that can be used to market products to the rural consumers include
• When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is
• Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.