The process of marketing communication involving information, persuasion and influence is called

Related MCQs

• The marketing logic by which the business unit hopes to achieve its marketing objectives is known as
• The concept of marketing mix as the combination of the major tools of marketing was first developed by
• Which of the following is not part of marketing communication mix?
• In the marketing mix, the process of moving products from the producers to the intended users is called
• Among all the locational factors, _________ seem to influence location decision the most.
• “Marketing is a human activity directed at satisfying needs and wants through exchange processes” is the statement by
• The skimming , penetration, bargaining, and bundling are decided in the __________________ of marketing mix.
• Marketing management includes _____ the products and services.
• Which of the following is the stage of new product development in which the product and marketing program are tested in more realistic market testing?
• An Extended marketing mix, the 7 Ps was proposed by Booms and Bitner in the year