A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as

Related MCQs

• ________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.
• An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as
• Generic advertising, also known as _______________demand advertising.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• _______ is a clever phrase that serves as a reminder of a brand, company image, or campaign theme.
• Majority of the ads appearing online are
• Misleading ads are prohibited in India under the_________________Act.
• Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________
• _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.