_________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.

Related MCQs

• ____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile.
• ________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.
• _______ is copy strip added over a poster advertisement.
• _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.
• A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as
• Who oversee the logistics and cost of producing radio and tv commercials?
• ________is two way communication that sends and receives messages from customers and other
• Create services are two pronged, and involve copywriting and ____________
• Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.
• An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.