An increased schedule of advertising above normal levels during peak selling periods is known as

Related MCQs

• A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
• The total number of different people or households exposed to an advertising schedule during a given time is known as
• Generic advertising, also known as _______________demand advertising.
• Which television Network started selling advertising sponsors?
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• ____________ is a period of time during which there is no advertising activity.
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as
• The creative point in advertising where the search for a "big idea " takes pace is known as