The creative point in advertising where the search for a "big idea " takes pace is known as

Related MCQs

• Many advertising experts call the creative brief as the _____________________
• Generic advertising, also known as _______________demand advertising.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as
• An increased schedule of advertising above normal levels during peak selling periods is known as
• A printed information form listing a publications advertising rates is known as
• Advertising used to communicate an organisations views on issues that affect society or business is known as