Many advertising experts call the creative brief as the _____________________

Related MCQs

• The creative point in advertising where the search for a "big idea " takes pace is known as
• Generic advertising, also known as _______________demand advertising.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
• Institutional and ideas advertising are designed to create a favorable ___________and acceptability.
• Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as
• Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________
• Which of the following is NOT a requirement for setting advertising objectives?