If a company wants to build a good “corporate image,” it will probably use whichofthe following marketing communications mix tools?

Related MCQs

• Which of the following is not considered part of the carefully blended mix of promotion tools?
• _______________ is the most widely used and most visible of promotional tools in marketing.
• ________is a departments within a company that is responsible for producing some or all of that company's marketing communication.
• _______ is a clever phrase that serves as a reminder of a brand, company image, or campaign theme.
• Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.
• ____________are advantages that allow a product to satisfy customers needs wants or desires.
• The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.
• ________is the process of creating a brand image that engages the heart and minds of customers.
• ________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages.
• _________firm valuates marketing communication idea and tests their effectiveness.