A technique in which a consumer is asked to assume the role/behaviour of an object or another person.

Related MCQs

• A probability sampling technique in which each element in the population has a known and equal probability of selection is known as simple _________.
• Questions that ask respondents to provide a rating on a specific matter on a scale of 1-10 or in a scale of ‘poor’ to ‘good’ is an example of which scale?
• Which one of the following is NOT used in advertising research?
• Slogan Testing is the method of which research?
• Which is the greatest limitation of Pre-testing?
• Which test is conducted at the end of the creation process?