Questions that ask respondents to provide a rating on a specific matter on a scale of 1-10 or in a scale of ‘poor’ to ‘good’ is an example of which scale?

Related MCQs

• In __________ questionnaires are send to the respondents, they fill it up and send it back
• For Devising a Good Questionnaire
• Ratio Scale:
• An____________ is a scale of measurement where the distance between any two adjacent units of measurement intervals is the same but the zero point is arbitrary
•   Men who read sports magazines are ________. Is an example of ?
• A technique in which a consumer is asked to assume the role/behaviour of an object or another person.
• A probability sampling technique in which each element in the population has a known and equal probability of selection is known as simple _________.
• Which one of the following is NOT used in advertising research?
• Slogan Testing is the method of which research?
• Which is the greatest limitation of Pre-testing?