method is identical to the A-S method expect that the budgeting is linked to the number of cases or units sold.

Related MCQs

• Deciding ideal media mix is linked to locating audience.
• The comprises of two units , a remote to register the viewer details and a channel monitoring device attached to the TV which records the channel being switched.
•                    method is slightly modified version of the 'Status Quo' method.
•             number of unduplicated individuals or households reached by an advertising medium over a particular period.
•                 is the average number of exposers amongst those who have been reached or have seen the ad atlest once.
• ______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• Frequency of ______________describes the number of times that your advertisement appears in the media.
• The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________.
• The estimated number of people an advertisement reaches is called