The comprises of two units , a remote to register the viewer details and a channel monitoring device attached to the TV which records the channel being switched.

Related MCQs

•                 method is identical to the A-S method expect that the budgeting is linked to the number of cases or units sold.
• We know that media is reaching more people but there are smaller audience in each channel because there are so many___________.
• We know that media is reaching more people but there are smaller audience in each channel because there are so many___________.
• Television has been used as an advertising medium nearly since the day the device was introduced at the New York World's Fair in _____.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• Large organizations create ______________, which assume the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization.
• ______________ have different expectations and different relationships with companies from which they purchase products and services.
• ______________ have different expectations and different relationships with companies from which they purchase products and services.
• The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.