'total customer benefits' includes

Related MCQs

• Whole cluster of benefits when company promises to deliver through its market offering is called
• Difference between customers evaluation including all costs incurred and benefits is called
• Perceived monetary value of all benefits which customers expect from a given product because of brand image is called
• Customer Relationship Management is about
• The method used to assess real cost of providing services to an individual customer is
• Aggregate value of customer's base is classified as
• Third step in customer's value analysis
• All costs customer expects to incur to buy any market offering is called
• Company's 'customer relationship capital' is another name of
• First step in analysis of customer value is to