The speed with which buyers forget about a brand if advertising is NOT seen is called

Related MCQs

• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• Billboard advertising is most effective for __________ advertising.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• No matter how big the advertising budget, advertising can succeed only if commercials:
• Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________