Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness.

Related MCQs

• The consistent preference and /or purchase of one brand in specific product is called:
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• What two major communication channels do marketers use to convey their product to consumers?
• _________________ is direct communications with carefully targeted individual consumers to an immediate response