The consistent preference and /or purchase of one brand in specific product is called:

Related MCQs

• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness.
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• ___________ is a strategy of using a successful brand name to launch a new or modified product in a new category.
• _____consists of short-term incentives to encourage the purchase or sale of a product or service.
• ________ define the task that advertising must do with a specific target audience during a specific period of time.
• ___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.
• A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
• ___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.